Our story

Let’s help nature regenerate.

A note from Ezzeddine Jradi, founder and operator of Growhood.

It started in my grandmother’s garden.

Growing things has been my passion since I was a child. I used to grow things in my grandmother’s garden in Lebanon, fascinated by how something as small as a seed could become a living plant.

Later, I discovered propagation. A cutting, an offshoot, a small piece of an existing plant could become something new. That changed the way I looked at greenery. A plant was not just something to care for. It was something that could keep growing and be shared.

A different place to grow.

Where I grew up in Lebanon, four distinct seasons, water and fertile soil made growing feel natural. I could see nature renewing itself around me.

After 11 years living in the UAE, I kept seeing a different story: plants struggling and dying, both indoors and outdoors. I kept asking myself why. Growing greenery in the Gulf can be difficult, and the conditions that work in one place do not always work in another.

Eventually, I realized that sometimes nature needs a push from us. A little more understanding, a little more care, and people willing to help it regenerate.

That is why I started Growhood.

I wanted a place where we could share what we already have: a few seeds, a cutting, a baby cactus, or the knowledge that helps someone else keep a plant alive.

Growhood brings those two ideas together: giving plants and plant-related things for free, and learning how to grow, propagate and care for them in our own surroundings.

You do not need a large garden or years of experience. You can start with one plant, learn what it needs, and pass a little of that growth on to someone nearby.

Let’s help nature regenerate.

One seed, one cutting, one neighbor at a time.

Ezzeddine Jradi
Founder and operator, Growhood